Scoop Robotix Inc. is looking for a tech-savvy, detail-oriented Marketing Manager to join our team. In this role you will gain detailed knowledge of our Scoop® mobile-work Process Management and its target industries (Solar, Wind, EV, Battery Storage etc.) and use this knowledge to implement effective content, branding and lead generation programs across all digital platforms and channels. This leader will deploy their creative marketing and growth hacking skills to develop & distribute professional content that educates, informs and converts prospects throughout their discovery, consideration and buying journey. Scoop Robotix is a rapidly expanding organization at the intersection of the highly coveted renewables and technology industries and as such this position offers multiple avenues leading to expansion of skills and future leadership opportunities.
You take enjoyment from building and are excited to work alongside a team. You like to create end-to-end funnels, marketing campaigns, content, and be given the ability to really create something new and special. You’re super-organized and don’t need (or want) to be micro-managed, and can self-motivate. You’re equally comfortable analyzing data, creating a PPC campaign, running an A/B experiment on a landing page to optimize for conversions, managing content and strategies, as well as writing an email nurture sequence or blog post, or making videos. You welcome transparent feedback and dialogue and are able to provide this type of feedback to others with empathy in service of what is best for the business. You thrive in these types of environments where constructive debate, discourse and high challenge are welcomed and encouraged. You get excited by the prospect of not only sharing your ideas and suggestions with the team but taking the proactive steps to put these ideas into practical, measurable tests - where you are able to collect data, evaluate the impact and help leadership justify further investment. You welcome the autonomy to drive ideas, initiatives and ultimately results in your area of focus and the business as a whole - the challenge of this drives you intrinsically. Finally, you are a life-long learner and believe in having open, honest and candid conversations in service of personal and professional growth.
Scoop was created by industry veterans with extensive backgrounds in software engineering, field operations, robotics and artificial intelligence. In their careers, they experienced firsthand the challenges faced by field operation managers and field personnel grappling with office-bound tools that were not designed for today's highly distributed and mobile workforce. With the rapid growth of deskless workforce (Google: 80% of the global workforce is now deskless and mobile) they made it their mission to develop a new approach to work software. Being equally passionate about the future of our planet they decided to focus their efforts where it mattered the most: helping fast-growing renewable energy and green infrastructure companies solve their growing field work challenges and scale faster. Today, Scoop is on a rapid growth trajectory with a commitment to building a world class team who share the same vision and passions.
Our flagship platform Scoop® is a zero-coding mobile work process management & automation platform (mPMA) where clients can configure their own Work Apps and Project Management Templates to facilitate work execution, management and automation. Companies use Scoop to engage their internal and external teams to get more work done and achieve faster growth. Industry leading solar, battery storage and EV charging companies use the Scoop platform to automate and streamline their field work, facilitate real time communication, gather valuable data and provide visual analytic dashboards. Our second platform, GLOO™ is a powerful integration as a service or iPaaS platform with over 500 connectors to a wide array of world class cloud platforms. We use GLOO connectors and integration workflows to automate interactions between Scoop and across our customers' entire ecosystem of technologies.
  • Minimum 3 years experience in SaaS marketing experience at startup or early-stage companies.
  • A Bachelor's degree in Marketing, Business, or related field is preferred.
  • Hands-on experience working with major self-service ad platforms including Google, YouTube, Facebook, and LinkedIn Ads.
  • Strong understanding of measuring lead attribution, website conversion, and tracking top-of-funnel activity.
  • Needs to know Lead Generation, Lead Nurturing, Demand Generation, Email Marketing, Marketing Automation, Campaign Management, Web Traffic and Conversion, Lead Qualification Programs, Automated Nurture Campaigns, Marketing Funnel Management.
  • Proven ability to manage multiple projects at once.
  • Hands-on experience creating workflows and working with marketing automation platforms and CRM platforms (preferably HubSpot).
  • Experience in organizing webinars.
  • Excellent writing and copywriting skills.
  • A team collaborator who isn't afraid to roll up their sleeves, and a strategic problem-solver who can see beyond the day-to-day grind to help reach marketing and sales goals.
  • Excellent problem solving, project management, analytical thinking skills.
  • Can-do, positive and energetic attitude.
  • Process-oriented and loves to keep improving.
  • Believes in our cause of using technology to create a better world.
  • Generate leads as measured by impressions, opportunities, MQLs/SQLs, pipeline coverage, and revenue
  • Execute campaigns from start to finish across all channels (email, social media, and paid).
  • Expand on marketing automation capabilities to create and lead nurture campaigns via email, content and social channels, leveraging data and analytics to continually refine marketing campaigns to improve conversion.
  • Coordinate with designers to bring visual concepts and marketing collateral to life. Collaborate with the Social Media and Content Manager to develop new blog and video content.
  • Discover opportunities for establishing trust with customers. Build product credibility by generating reviews, creating case studies, and establishing partnerships.
  • Support the Marketing Lead in building out a network of partners that will drive the affiliate marketing program.
  • Ensure top of funnel tagging in place across all channels. Report on marketing KPIs and provide data-driven insights for future campaigns.
  • Organize webinars and coordinate communication efforts to maximize attendance.
  • Passionate entrepreneurial driven team with a clear mission.
  • A work environment that values you individually and your contribution as a team member.
  • The opportunity to be a part of a growing world-class team pushing the limits of technology, renewables and business strategy.
  • A culture and management style rooted in transparency, empathy, personal responsibility and team accountability.
  • Space to be creative, experiment and innovate.
  • Massive career growth and advancement opportunity as the team grows rapidly.
  • Company Audible account for continuous self-learning.
  • Trusted Advisors to our Customers
  • Technology Innovation with Effective Design
  • Good Design Matters
  • Quality, Quality, Quality
  • Don't Settle, Do Better
  • Detail & Process Focused
  • Quiet Strength
Our mission is to help new energy and green infrastructure companies become as healthy, efficient and profitable as possible. On a personal level we believe this is our best chance to have a meaningful impact on battling climate change - the most serious challenge of our generation.
All full-time employees are eligible for our comprehensive benefits program including full health, dental and vision coverage. Please note, due to the high volume of applicants, only those selected for interviews will be contacted.
  • Fastest Growing Industries: Scoop Robotix is at the intersection of highly coveted and rapidly growing industries namely intelligent process/workflow automation & renewables / sustainability. Gaining experience in these fields will be hugely valuable in terms of setting the right career trajectory and in relation to the future of the job market.
  • Sweetspot of Growth: Scoop is at that very attractive sweetspot whereby it has fully confirmed product-market fit but is at the beginning of the path to significantly grow the team. As such for the next 5-10 team members that will be joining the team and who have a leader mindset, this presents the most fertile ground floor opportunity for growth.
  • Global Mission: Scoop mission "powering the renewable energy / sustainable infrastructure workforce" is global and cross-industry. As such there is no limit to the depth and breadth of capabilities that we can build which translates to many interesting, exciting technical and business problems to solve with a variety of cutting edge technologies over time.
  • Deep Technology: Our founders proven industrial background is in developing valuable IP in the robotics, automation and intelligent algorithms to solve real world problems. Working at Scoop provides a front-row seat to building cutting edge technical and business solutions and the bragging rights that go with that.
  • Significant Career Upside: We believe strongly in early leader employees participating in the long term upside of the business. We provide this opportunity through granting of stock options and other financial performance bonuses.
  • Making an Impact: Last but definitely not the least, when you write a line of code or onboard a new customer or create a marketing campaign at Scoop Robotix you know it's not just a job but a mission that is making a positive impact in the world and this is what keeps us all energized and engaged!
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